Guys, get ready to up your fashion ante. The elegant world of designer Joseph Abboud, crafted from luxurious tactile materials in his signature sophisticated soft color palette, is back on track and clickable now.
The eloquently renowned menswear designer and creative director of the Men’s Wearhouse finally has back the use of his name now since Men’s Wearhouse purchased it this past August — an ongoing battle since he lost control of his name in 2000 — and he’s raised his stakes in the fashion game, launching josephabboud.com last Thursday at the soigné Gramercy Hotel Terrace, where he presented 60 luxurious limited edition styles on 24 models. Abboud told me he wanted an “artisan approach” to the new collection, and as such the limited edition, signed suits and higher-priced lifestyle pieces that are being produced in his factory in Massachusetts, are available only online. His goal this go-round, he said, “is to get back to the true essence of the brand. We want to be what the brand IS, but you can’t be all things to all people,” he noted, as he walked us through the well-appointed presentation. What the brand will be, however, is “character clothing with details that make it more American Savile Row,” and perfect for today’s cultured male. That goes for a younger guy, too, who may not be as familiar with the elegant sophistication of the Abboud lifestyle wardrobe.
Signature looks included mushroom-toned tweedy sports jackets that blended with textured trousers, long knit scarves and vests, as well as a grey flannel 6-on-2 button evening DB that seemed to break the rules for formal wear, shown not with a tie but instead a soft knitwear piece. “I love the evening vest,” he said, pointing out a shawl collar vest under a charcoal cashmere suit. As such, he put his efforts into ensuring that his guests did, too, inviting them to create bespoke personal orders as they left the presentation. Mine is going to be a spectacular holiday surprise for the hubs, if I only can be as quiet about its creation as a signature Abboud shade.