Recap! Yes, it happened a couple of week’s ago, but I just wanted to note how thrilled I was to see at least one day of Internet Week New York’s schedule devoted to fashion-oriented panels, from bloggers like Girl of a Certain Age to eyewear fabs Warby Parker. Bought a pass for that day’s – Tuesday’s – activities (need to give a big shout out to my pal and colleague Tom here, cuz he always keeps me in the loop and brings me onboard when he can. Thanks, TJ!). Let the “edumaketing” begin!
“Today’s Trendsetters” with Laurel Pinson (StyleCaster Media Group) as moderator, picked the brains of Mary Gail Pezzimenti (Federated Media), Kim France (Girls of a Certain Age) and Marnie Levan (L’Oreal). Loved the comments Kim was making regarding using digital tools to convey the trends to the consumer.
Tom and I also sat in on “The Entertainment Factor: Content That Sells,” hearing Elizabeth Canon (Fashion’s Collective) head up a panel targeting Farryn Weiner (Michael Kors), Jodi Lipe (PopSugar) and Amber Venz (RewardStyle). Amber straight up blew me out of the water with her insight and poise…and her comments on connecting fashion bloggers and retailers and her philosophy on making more money off online sales. It sounded like a no-brainer.
The Proenza Schouler founders, always a crowd pleaser, discussed fashion and technology, acknowledging the huge rule the Internet plays for them. Jack McCollough and Lazaro Hernandez enlightened how design, creation and marketing of their clothes and accessories, especially the bags, profits from internet use and collaboration. Specifics included their love of creating GIFs, online video content and compelling ad campaigns for product marketing.
Another crowd pleaser, Joan Rivers. Need I say more? It was a hoot to hear her banter with Shira Lazar, host of What’s Trending, discussing her new web series “In Bed With Joan.”
Architect David Rockwell is a designer, too. Yes, not of clothing or It Bags or must-have stilettos, but of many fashion- and style-related areas, like the recent Jet Blue redesign at JFK and the Cosmopolitan Hotel in Las Vegas, that create community via their technological design. His low-key demeanor and creative thought process floors me.
Naturally, I had to have stepped out when Fred Armisten, the comedian and Portlandia and Saturday Night Live actor, took to the stage, talking about “everything from Yahoo’s acquisition of Tumblr to human rights for polar bears.” Fellow comedian Seth Herzog acted as his wing man, and plans to use their conversation as the first episode of his new podcast. That’s per the link below, if you wanna check out their funny tệte a tệte: